Report by Duncan Williams for Pulman's Weekly News
People across the South West are being urged to become “One in a Million” by joining the NHS Organ Donor Register, amid growing concern that fewer families are giving consent for organ donation at the time of a loved one’s death.
NHS Blood and Transplant has launched a national campaign aiming to encourage an additional one million adults to register their donation decision by the start of 2027.
Nearly 29 million people across the UK have already recorded their wishes, including around 2.9 million people in the South West.
The appeal comes as new figures reveal family consent for organ donation has fallen sharply over the past five years. Across the UK, consent or authorisation rates have dropped from 69 per cent in 2020/21 to 57 per cent in 2025/26.
Health leaders say the decline is particularly worrying at a time when more people than ever are waiting for life-saving transplants.
Evidence shows that when a person has recorded their wish…
